Rocky Mountain College of Art + Design
Graphic Design + Digital Media
GD 4020
F 8:30 AM – 4:05 PM
Michael Arnold-Mages

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GD 4020 Experience Design

Catalog Description: An integrated course, which fully explores the significance and impact of experience design. Moving beyond traditional graphic design concepts, this course strives to create experiences beyond products and services. Students work as individuals and in teams on multifaceted projects that address: way-finding, environmental graphic design, information architecture, and fabrication connections and resources. Students address issues such as: product or service life-cycles, user interfaces, and the creation of environments that connect on an emotional or value level to customers. As in previous courses, students sharpen analytical, verbal, written, and visual presentation techniques. At the conclusion of this course, students will demonstrate a sound knowledge of research and user centered design via studio projects and client/user presentations. Prerequisite: Design Systems

Objectives:

To derive an approach for creating relationships between human beings and experiences, through the medium of graphic design.

To understand the entire cycle of interaction between a human being and an experience, and the context of that cycle within the human's life.

To utilize the design process to create a mutuality of understanding in conversations between institutions and human beings.

Ancillary Objectives:

To experience the dynamics of a team project.

To identify appropriate uses for, and implement as part of a designed experience: sound, kinesthetics, visual imagery, way-finding, color identification, naming, typographic hierarchy, icon systems, brand presence, space, time.

R E Q U I R E D   T E X T S

unstuck: a tool for yourself, your team, and your world
Keith Yamashita & Sandra Spataro
Publisher: Penguin Group
2004
ISBN: 1-59184-037-6

B O O K S / A R T I C L E S   O N   R E S E R V E

experience design 1
Nathan Shedroff

Design, Writing, Research: Writings on Graphic Design
Ellen Lupton and J. Abbot Miller

Design Form and Chaos
Paul Rand

Design Research: Methods and Perspectives
ed. Brenda Laurel

The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How To Restore The Sanity
Alan Cooper

The Design of Everyday Things
Donald A. Norman

M A T E R I A L S

For creating your work:
USB Flash Drive
Digital Camera
Digital Video Camera
CD-Rs, CD-RWs, DVDs
Sketchbook
Pens, ink, pencils, etcetera...

For displaying your work:
Laptop Computer
Paper
Solid Mat Boards or Chipboard
Spray Mount (3M Super 77 recommended)
xacto knife
Binding Materials as needed