Catalog Description
An introductory course, which addresses graphic design principles, elements and methodology. Major topics include anatomy of visual form, simplification, typography, sequence, composition, and basic graphic design communication theory. Projects are designed to build sound conceptual thinking and practical expertise by making use of brainstorming, sketching, visual diagramming, and computer-generated imagery. Projects are directed towards the understanding of signs, symbols, pictograms, logos and logotypes. At the conclusion of this course, students working as individuals and teams will demonstrate a basic understanding of graphic design principles and methodology. (3 Credits, Prerequisite: GD 2440 Typographic Design.)
Goals
- To develop a literate approach to the creation and interpretation of visual forms
- To know and understand the classic models of the communication process
- To develop further understanding of Design principles and methodologies
Objectives
- The ability to decode systems of signs, and encode systems of signs as coherent, aesthetic visual forms
- A basic understanding of the taxonomy of signs
- A proficient approach to identity mark problems, and a developing approach towards creating identity systems
Books & Articles on Reserve
Course in General Linguistics, Ferdinand deSaussure
From Lascaux to Brooklyn, Paul Rand
Design, Form, and Chaos, Paul Rand
Understanding Comics: The Invisible Art, Scott McCloud
Big book of logos, David E. Carter, ed.
Required Texts
Marks of Excellence: The History and Taxonomy of Trademarks, Per Mollerup, Phaidon, ISBN: 0-7148-3838-1
Recommended Texts
The following books are not required, but you may wish to consume/acquire them to enhance your conceptual skills and/or technical abilities in design.
The Elements of Typographic Style, by Robert Bringhurst
(October 9, 2004)
Hartley & Marks, Publishers
ISBN: 0961454733
Art
and Fear, by David Bayles & Ted Orland
(April 2001)
Consortium Book Sales & Dist
ISBN: 0961454733
Grid
Systems in Graphic Design, Joseph Muller-Brockmann
(1996)
Arthur Niggli; Bilingual edition
ISBN: 3721201450