typographic design | Michael Arnold Mages

Catalog Description

An in-depth examination of the elements and principles of typography. Study areas include typeface classifications and sizes, letter spacing, line spacing, column structures, and grid systems. Students begin manipulating type forms using traditional materials and then proceed to computer-generated projects using appropriate software tools. Prerequisites for GD 2440: FD 1010 Digital Image Making and FD 1115 Visual Design

Goals

To develop an understanding of the visual and historical meanings inherent in typographic display
To understand and be able to competently use type to create expressive visual and textual communication
To develop a broad-based aesthetic awareness of letter, word, sentence, paragraph, page, and book design

Objectives

Students will be able to identify, explain the history of, and use appropriately over 30 typefaces
Students will be able to identify and diagram the underlying structure of any page
To develop a broad-based aesthetic awareness of letter, word, sentence, paragraph, page, and book design

Books & Articles on Reserve

The Elements of Typographic Style, Robert Bringhurst

The Graphic Artist and his Design Problems, Joseph Muller-Brockmann

Graphic Design Manual, Armin Hoffman

Typographie, Emil Ruder

Required Texts

Typographic Design: Form and Communication, Robert Carter et al., John Wiley & Sons, ISBN: 0-471-38341-4

Thinking with Type: A Critical Guide for Designers, Writers, Editors & Students, Ellen Lupton, Princeton Architectural Press, ISBN: 1-56898-448-0

Recommended Texts

The following books are not required, but you may wish to consume/acquire them to enhance your conceptual skills and/or technical abilities in design.

The Elements of Typographic Style, by Robert Bringhurst
(October 9, 2004)
Hartley & Marks, Publishers
ISBN: 0961454733

Art and Fear, by David Bayles & Ted Orland
(April 2001)
Consortium Book Sales & Dist
ISBN: 0961454733