fundamentals of design

ARTD 2325

text + image + meaning =/= net.art
name =/= meaning
signifier >> signified
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raison d’être

This course is an introductory study of the fundamental concepts of design. The principles covered include form, structure, color theory, visual aesthetics, semiotics, organizational systems, and the relationship of text and image.

Other course objectives are to achieve technical proficiency in layout and image derivation tools and techniques, master the lexicon of terms regarding commonly used media, and learn to express oneself visually through the medium of graphic design.

Class work will consist of exercises, quizzes and projects.

Prerequisites: concurrent enrollment in ARTD 2315
and Limited Enrollment Card

Contact info:

Michael Arnold Mages
e-mail: marnoldm@du.edu
Office: Shwayder #212
Office Hours: 7-8 AM Mondays or by appointment

R E Q U I R E D   T E X T

Art Fundamentals: Theory and Practice
Otto G. Ocvirk (Editor)
8th edition (August 6, 1997)
McGraw-Hill Higher Education
ISBN: 0697340333

M A T E R I A L S

For creating your work:
at least 2 Zip Disks
Sketchbook (8 x 10 or larger recommended)
a large folder to keep samples, notes, clippings…
pencils, ink pens, ink, etc…

For mounting your work:
24" metal ruler
12" triangle 45/90
x-acto knife
x-acto knife blades
Spray Mount (repositionable is suggested)
Black Foamcore

B O O K S   O N   R E S E R V E

The Responsibility of Forms
by Roland Barthes, et al

Ways of Seeing, by John Berger
(the videos are also available)

Fotografiks
fotos + design by David Carson
text by Philip B. Meggs

A History Of Graphic Design
by Philip B. Meggs. 

R E C O M M E N D E D   R E A D I N G
The following books are not required, but you may wish to consume/acquire them to enhance your conceptual skills and/or technical abilities in design.

Art As Experience, by John Dewey
(June 1980)
Perigee; ISBN: 0399500251

Ways of Seeing, by John Berger
Reprint edition (January 1995)
Viking Pr; ISBN: 0140135154

Art and Fear, by David Bayles & Ted Orland
(March 1994)
Capra Pr; ISBN: 0884963799

Quark XPress 4 for Macintosh:
Visual QuickStart Guide

1st edition (January 15, 1997)
Peachpit Press; ISBN: 0201696231

Illustrator 8 for Windows and Macintosh:
Visual QuickStart Guide

1st edition (February 15, 1999)
Peachpit Press; ISBN: 0201353881