// Semester Problem

The problem we will address this semester, has been set forth by AIGA and the journalist’s network Circle of Blue as a challenge to students to use the tools of communication design to address and raise awareness of the imminent global water crisis.  Carefully consider the following information, as well as the project brief.

objective

Designing Water’s Future is aimed at generating exceptionally creative and original design thinking to raise awareness of the emerging global water crisis – and to do so in ways that inspire people to act. Reaching beyond all boundaries, the initiative seeks to reframe how we think about water, how we manage it, how we save it. It will address the design problem of the crisis, redefining the outdated, limiting cultural mythologies that have become obstacles to progress on one of the world’s gravest threats.

the problem

From Atlanta to Australia to Ghana, water is the axis issue that intersects the world’s challenges: from health, poverty and security to climate, energy, immigration and environment. Even financial and commodities markets are affected. We’re just beginning to grasp the scope of the challenges and their intersection points. Many solutions exist, yet policymakers and the public must first be aware of the complexities and then be called to act, from implementing water management measures in Las Vegas to bringing safe water to rural Africa.

The water saga is complex and requires a 360-degree, multidimensional design approach that includes powerful, fact-based, relevant narratives, accessible information and coordinated channels for action.

Our team will research and respond to this saga from the standpoint of water issues in the Denver Basin.

outcomes and submission details

statement of creative strategy
In no more than 500 words, provide an explanation of your idea and overall thinking.
visual identity and manifesto
Generate comprehensive messaging and communications tools and strategies for water, applicable universally and/or to specific target audiences.
presentation
Develop and apply new media, online and traditional communications tools for:

  • Distributing the manifesto, the messages and calls to action
  • Delivering fact-based narratives and data provided by Circle of Blue, and other sources
collaborative spaces
Define new approaches for public participation and engagement, from the most tactile to the
most virtual. Inspire individuals and communities with bi-directional (push-pull) engagement.
process
The challenge should be addressed by teams of students, working collaboratively with others of different disciplines. It is expected that the teams will be led by a faculty member or tutor and will demonstrate the following competencies:

  • Ability to solve communication problems
  • Ability to create and develop visual response
  • Ability to collaborate
  • Ability to respond to audience contexts
  • Understanding of and ability to utilize tools and technology
  • Broad understanding of issues
  • Ability to work in a global environment
  • Ability to construct verbal arguments

The process will engage the team in design thinking—challenging assumptions ruthlessly, using human-centered research to determine the most effective strategies for communicating, and quickly developing prototypes to test effectiveness.

Resources from AIGA

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