Image, Space, Object 2007: People Centered Brand Experiences

at RMCAD, in Denver, Colorado, August 9-12, 2007

I have to say that I am a bit biased — having been involved in producing the last two Image, Space, Object conferences — but ISO offers a workshop-like experience that doesn’t have a true parallel in today’s conference scene.

ISO participants are divided up into small design teams, and are set a design problem that involves some bizarre confluence of circumstances. Working closely with the studio mentors, the participants derive solutions that are surprising and innovative; solutions that have the potential to be creative business models, incredible technological experiences, or unorthodox approaches to existing challenges of brand deployment. Really, the ISO workshop forces you to stretch yourself as a designer, and think about your work from a different standpoint.

The best part of this workshop, is this rare opportunity to get direct contact and personal feedback with people who, in addition to being some of the most renowned designers and design-thinkers in the US, are intelligent, articulate critics of the products of design practice. The mentors all give feedback that helps you to reflect critically on your own work, criticism which actually makes your work better. If you don’t know who these people are, start Googling. You’ll come up with a wealth of reasons why you should go.

The studio mentors are:
Connie Birdsall, Lippincott Mercer
Hugh Dubberly, Dubberly Design
Hugh Graham, Hugh Graham Creative
Chris Hacker, Design Director of Johnson & Johnson
Michael Arnold Mages, RMCAD
Katherine McCoy, High Ground Design Workshops
Michael McCoy, High Ground Design Workshops
Bill Moggridge, Co-Founder of IDEO
Fred Murrell, RMCAD
Dr. Rick Robinson, Co-Founder of E-Lab

Additional studio mentors/presenters to be announced.

Image, Space, Object 4: People Centered Brand Experiences

A Rocky Mountain/High Ground Workshop in partnership with AIGA
Rocky Mountain College of Art and Design
Denver, Colorado, August 9-12, 2007