Street cool - virtual ethnography in the blogosphere
For business trends Mr Evers has a network of spotters who rely on blogs covering business ideas. “Often those blogs are local, so especially our Japanese, Chinese and Brazilian contributors pick up stuff that may not pop up in mainstream US and British publications,” he says.
“We actively scan MySpace, Cyworld, Habbo Hotel, Flickr and YouTube, as one can keep a finger on the pulse of (youth) culture by reading what people are putting out there, what they do, what they like. It is the same for activities in virtual worlds like Second Life.
“Everything is available, everything can be found and observed, with millions more joining this space each year and contributing.
“Our role is becoming more of a curator as the average marketer just doesn’t have the time any more to track everything. We are also an adviser on what to actually do with these observations if you’re a brand. What we do is virtual anthropology.”
Read full article here.
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Originally
from core77.com's design blog
reBlogged
by michael
on Oct 2, 2006, 8:17AM
Originally from core77.com’s design blog on October 2, 2006, 2:17am
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